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Best primers - July 2025

Last Updated - July 29, 2025

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Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Lancôme

Lancôme La Base Pro Makeup Primer For Face - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz

Lancôme

$45.00

More Details
Main highlights
- SUITABLE ALL SKIN TYPES - it is good for normal to oily skin, combination to dry skin.
- OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft.
- LANCÔME ELASTO-SMOOTH TECHNOLOGY, this face primer refines skin’s texture and diffuses light. It visibly reduces imperfections and creates a smooth base.
- FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.
- EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer, that “air brushed look” is made possible without the mess or the mechanics.
$45.00
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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz

Milk Makeup

$20.00

More Details
Main highlights
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
$20.00
3
Best Value

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

e.l.f.

$10.00

More Details
Main highlights
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
$10.00
4

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Smashbox

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

Smashbox

$16.00

More Details
Main highlights
- PRIMES SKIN: Helps makeup look better, longer
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
$16.00
5

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Elizabeth Mott

Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Smooths Wrinkles and Fine Lines – Long-Lasting Makeup Gripping Formula, 30g

Elizabeth Mott

$16.60

More Details
Main highlights
- SMOOTHING SKIN PRIMER WITH BENEFITS: Creates a flawless base; gripping primer with skin-loving benefits; evens out your skin tone; enlivens your complexion; minimizes appearance of pores; perfect for layering under makeup; enhances longevity of your look; safeguards against creasing; your skin will thank you
- MATTE PRIMER FOR PREPPING: Elevate your makeup game with our matte primer; essential step between skincare and makeup; crafted with high-quality ingredients like luxurious pearl powder; smooths skin immediately; perfect as foundation base; suitable for dry or oily skin; say goodbye to uneven texture
- HOW TO USE: Achieving the perfect makeup canvas is easy with primer foundation base; start with a clean face, apply skincare and sunscreen; let it absorb for 30 seconds or more; dispense a nickel-sized amount of primer; apply in gentle, circular motions; let it set for 30 seconds; apply makeup for a fresh, matte look all day
- GET FLAWLESS FACE MAKEUP: Our makeup primer prepares skin and locks in makeup; matte finish of this mattifying primer shields your makeup against oiliness and creasing; perfect for mature skin; helps conceal wrinkles and fine lines; keeps makeup picture-perfect from morning to night
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare, korean primers and beauty to you; this primer for face before makeup is infused with effective Korean ingredients and breakthrough formulas; dermatologist & allergy tested, cruelty-free, and Leaping Bunny approved
$16.60

Best primers - July 2025

Lancôme La Base Pro Makeup Primer For Face - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Smooths Wrinkles and Fine Lines – Long-Lasting Makeup Gripping Formula, 30g

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