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Best primers - September 2025

Last Updated - September 18, 2025

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Lancôme

Lancôme La Base Pro Makeup Primer For Face - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz

Picked by 452 people in the last week

Lancôme

$45.00

More Details
Main highlights
- SUITABLE ALL SKIN TYPES - it is good for normal to oily skin, combination to dry skin.
- OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft.
- LANCÔME ELASTO-SMOOTH TECHNOLOGY, this face primer refines skin’s texture and diffuses light. It visibly reduces imperfections and creates a smooth base.
- FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.
- EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer, that “air brushed look” is made possible without the mess or the mechanics.
$45.00
2

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

e.l.f.

$25.00

More Details
Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores).
$25.00
3

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

e.l.f.

$11.00

More Details
Main highlights
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
$11.00
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Smashbox

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

Smashbox

$16.00

More Details
Main highlights
- PRIMES SKIN: Helps makeup look better, longer
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
$16.00
5
Best Value
23% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

MAYBELLINE
23% Off

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

MAYBELLINE

$9.97

$12.99
(23% Off)

More Details
Main highlights
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
- No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
$9.97
$12.99 (23% Off)

Best primers - September 2025

Lancôme La Base Pro Makeup Primer For Face - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

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